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McArgent McArgent
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6 years ago
Messages in corporate advertising differ from messages in corporate public relations because in corporate advertising
A)  media exposure is paid for
B) messages are always concerned with specific products
C)  media exposure is free
D)  publicity firms develop the message
E)  media exposure relies on media relations
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
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turtle_moonturtle_moon
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