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chimeric chimeric
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6 years ago
Two advertising media are being considered for promotion of a product. Radio ads cost $400 each, while newspaper ads cost $600 each. The total budget is $7,200 per week. The total number of ads should be at least 15, with at least 2 of each type. Each newspaper ad reaches 6,000 people, while each radio ad reaches 2,000 people. The company wishes to reach as many people as possible while meeting all the constraints stated. How many ads of each type should be placed?
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Quantitative Analysis for Management

Quantitative Analysis for Management


Edition: 12th
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#1
6 years ago
Feasible corner points (R,N): (9,6) (13,2) (15,2)
Maximum exposure 54,000 with 9 radio and 6 newspaper ads.
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