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Sitki Sitki
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6 years ago
When measuring brand equity, companies can use a method called revenue premium, which compares a branded product's revenue to:
A) the industry's average.
B) a private label brand.
C) a firm's primary competitors.
D) the industry leader.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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maficamafica
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Sitki Author
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6 years ago
Correct again
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