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Consle Consle
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Posts: 1039
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6 years ago
In the business-to-business buying process, the first step is:
A) identification of a need.
B) establishment of specifications.
C) identification of alternatives.
D) appointing a committee.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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