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bongua185 bongua185
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6 years ago
In the business-to-business arena, the post-purchase phase is critical because:
A) businesses are more critical of quality than are consumers.
B) of the high cost involved in purchase decisions.
C) of the critical importance of supplying a continual supply of a product.
D) a positive evaluation may result in a straight rebuy situation or an advantage in a modified rebuy situation.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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maficamafica
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6 years ago
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