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Consle Consle
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6 years ago
Identifying who will be the recipient of a planned communications campaign is which type of research?
A) Consumer-oriented
B) Target-market
C) Product-specific
D) Market segmentation
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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bukharifaranbukharifaran
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6 years ago
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