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Consle Consle
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6 years ago
If a company's marketing team chooses to focus marketing efforts on children, which demographic variable is being used to segment the market?
A) Gender
B) Age
C) Generations
D) Benefits
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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6 years ago
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