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Consle Consle
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Posts: 1039
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6 years ago
The VALS typology is based on which type of segmentation?
A) Demographic
B) Psychographic
C) Generations
D) Geodemographic
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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6 years ago
B
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