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The VALS segmentation system has evolved into an eight-part typology. List and briefly describe any ...

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The VALS segmentation system has evolved into an eight-part typology. List and briefly describe any ...

Question 1.

The ultimate level of segmentation leads to "segments of one," "customized marketing," or "one-to-one marketing."

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Question 2.

The VALS segmentation system has evolved into an eight-part typology. List and briefly describe any four categories of that eight-part typology.

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Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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Kutthroat K.

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More solutions for this book are available here

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snowicefox17 Author

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I appreciate what you did here, answered it right Smiling Face with Open Mouth

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