The VALS system is a crucial part of geodemographic segmentation. (True or false?)

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7 years ago

The VALS system is a crucial part of geodemographic segmentation. (True or false?)

The VALS system is a crucial part of geodemographic segmentation.
a. True
b. False

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Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

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