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bongua185 bongua185
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6 years ago
When a sandwich chain points out that its meats are sliced in the store while Subway's meats are sliced in a "factory," the type of positioning being emphasized is:
A) product attributes.
B) competitor.
C) use or application.
D) price-quality relationship.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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