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Consle Consle
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Posts: 1039
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6 years ago
When Mercedes Benz promises the finest luxury automobile, the positioning approach being used is:
A) competitors.
B) price-quality relationship.
C) use or application.
D) cultural symbol.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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