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Consle Consle
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6 years ago
Walmart uses the tagline "save money, live better." This is an example of product positioning by:
A) product user.
B) price-quality relationship.
C) use or application.
D) cultural symbol.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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6 years ago
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