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bongua185 bongua185
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Posts: 1007
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6 years ago
If a company's leaders reject a communications budgeting method because it would take too long to prepare, odds are it is which budgeting method?
A) Percentage of sales
B) Meet the competition
C) What we can afford
D) Objective and task
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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