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Consle Consle
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Posts: 1039
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6 years ago
In allocating its marketing communications budget, weight-loss programs such as Weight Watchers that advertise primarily during the first of a year would tend to use the ________ schedule.
A) flighting
B) continuous
C) payout
D) pulsating
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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6 years ago
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