× Didn't find what you were looking for? Ask a question
Top Posters
Since Sunday
New Topic  
Consle Consle
wrote...
Posts: 1039
Rep: 0 0
6 years ago
In an advertisement for Curves for Women, consumers are encouraged to "join now" by offering them the remainder of the summer free. This portion of the ad corresponds to which step in the hierarchy of effects model?
A) Awareness
B) Knowledge
C) Conviction
D) The actual purchase
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 39 times
1 Reply

Related Topics

Replies
wrote...
6 years ago
D
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers
  1304 People Browsing
Related Images
  
 225
  
 238
  
 220