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Consle Consle
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6 years ago
The means-end chain approach suggests that an advertisement should contain a message or means that:
A) leads the consumer to a desired end state.
B) changes a consumer's attitude.
C) modifies a consumer's beliefs.
D) stimulates some type of behavior.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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