× Didn't find what you were looking for? Ask a question
Top Posters
Since Sunday
6
o
5
5
b
4
s
3
j
3
b
3
m
3
K
3
g
3
L
3
w
3
New Topic  
bongua185 bongua185
wrote...
Posts: 1007
Rep: 0 0
6 years ago
Manufacturers of appliances, such as GE and Whirlpool, advertise on a continuous basis because appliances are purchased infrequently and only when they are needed. To ensure the brand name is more likely remembered when the need arises, these manufacturers rely on:
A) threshold effects.
B) sales-response function curve.
C) wear out effects.
D) carryover effects.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 41 times
1 Reply

Related Topics

Replies
wrote...
6 years ago
D
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers
  1004 People Browsing
Related Images
  
 611
  
 411
  
 1097
Your Opinion
Which country would you like to visit for its food?
Votes: 261