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bongua185 bongua185
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6 years ago
Manufacturers of appliances, such as GE and Whirlpool, advertise on a continuous basis because appliances are purchased infrequently and only when they are needed. To ensure the brand name is more likely remembered when the need arises, these manufacturers rely on:
A) threshold effects.
B) sales-response function curve.
C) wear out effects.
D) carryover effects.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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