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Consle Consle
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Posts: 1039
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6 years ago
Personal chemistry is a selection factor that should:
A) be examined early in the selection process.
B) never affect the choice, which should only be made rationally.
C) determine if an in-house agency should be chosen.
D) be considered in the final stages of selection.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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