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Sitki Sitki
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Posts: 1536
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6 years ago
A brand that is both top-of-mind and top-choice reflects:
A) a high degree of brand parity.
B) a high level of brand equity.
C) brand availability.
D) distinct private branding.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 32 times
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6 years ago
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Sitki Author
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5 years ago
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