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Sitki Sitki
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6 years ago
A Campbell's Soup print advertisement shows a young family enjoying a bowl of soup with the Campbell's name and logo prominently displayed in the ad. Copy talks about how Campbell's Soup is the best. The advertising goal of this advertisement is to:
A) build brand awareness.
B) inform.
C) persuade.
D) support other marketing efforts.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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Link-NMLink-NM
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Sitki Author
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#2
6 years ago
Thanks
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