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Consle Consle
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6 years ago
Nintendo holds 47 percent of the market share in the handheld game market. An advertisement for Nintendo using a cognitive message strategy would probably use which approach?
A) Comparative
B) Generic
C) Preemptive
D) Unique selling proposition
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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6 years ago
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