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bongua185 bongua185
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6 years ago
Which message strategy is a claim of superiority based on a product's specific attribute or benefit that cannot then be used by a competitor?
A) Generic
B) Preemptive
C) Unique selling proposition
D) Hyperbole
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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