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bongua185 bongua185
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Posts: 1007
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6 years ago
Consumers often think comparative ads:
A) are less believable.
B) are more believable.
C) contain accurate information.
D) develop more favorable attitudes toward the brand.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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