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bongua185 bongua185
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7 years ago
A negative comparison ad that causes people to dislike the sponsor brand may be due to:
A) the preemptive claim of superiority.
B) a generic demonstration of product quality.
C) spontaneous trait transference.
D) internal cognitive consistency.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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Link-NMLink-NM
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