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Consle Consle
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Posts: 1039
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6 years ago
Music is effective at gaining a viewer's attention:
A) but often interferes with the person's ability to retain the information in the ad.
B) but interferes with brand and product recall.
C) and increases the retention of information in the ad.
D) and increasing the viewer's propensity to action.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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6 years ago
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