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Consle Consle
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6 years ago
Using songs from popular musicians is:
A) popular because musicians seek greater exposure of their songs.
B) popular because the affinity for the song often transfers to the product.
C) not popular because the songs typically overwhelm the message.
D) not popular because people remember the musician and the song, not the message.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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6 years ago
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