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Sitki Sitki
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6 years ago
What is a scarcity ad? How is scarcity created?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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6 years ago
A scarcity ad urges consumers to buy a product because of a limitation. They can be limited-production runs, time restrictions where products are only offered during one part of the year, or a result of deprivation, such as in the "Got Milk" campaign.
Sitki Author
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6 years ago
Slight Smile tysvm
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