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Consle Consle
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6 years ago
One major reason companies choose testimonial executions is that they offer a greater level of credibility, when the testimonies are made by actual customers.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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wrote...
6 years ago
TRUE
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