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Sitki Sitki
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Posts: 1536
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6 years ago
In terms of source characteristics, attractiveness consists of:
A) physical characteristics of the spokesperson.
B) intelligence of the spokesperson.
C) both physical and personality characteristics of the spokesperson.
D) the expertise and likeability of the spokesperson.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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6 years ago
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