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bongua185 bongua185
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6 years ago
Identification is the ability of the audience to identify with the spokesperson in an ad and is derived from:
A) expertise.
B) attractiveness.
C) likeability.
D) similarity.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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