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bongua185 bongua185
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Posts: 1007
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6 years ago
If an advertisement appears on a television show three times and the show has a Nielsen rating of 12.3, the gross rating points (GRP) would be:
A) 4.1.
B) 12.3.
C) 36.9.
D) there is not enough information to calculate the GRP.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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Link-NMLink-NM
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Posts: 985
6 years ago
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bongua185 Author
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6 years ago
This helped my grade so much Perfect
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Yesterday
I appreciate what you did here, answered it right Smiling Face with Open Mouth
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2 hours ago
Helped a lot
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