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bongua185 bongua185
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6 years ago
If an advertisement appears on a television show three times and the show has a Nielsen rating of 12.3, the gross rating points (GRP) would be:
A) 4.1.
B) 12.3.
C) 36.9.
D) there is not enough information to calculate the GRP.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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Link-NMLink-NM
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