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Sitki Sitki
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Posts: 1536
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6 years ago
C3 ratings suggest that ads placed in which of the following situations of a pod generate 28 percent higher awareness than other ads in the pod sequence?
A) In the first position
B) Near the beginning
C) In the middle
D) At the end
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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1 Reply

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