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Consle Consle
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Posts: 1039
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6 years ago
DirecTV targeting television ads for high-end automobiles to its subscribers who are watching sports and have family incomes above $100,000 is called:
A) spot ratings.
B) targeted ratings.
C) dynamic advertising.
D) C3 ratings.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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6 years ago
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