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bongua185 bongua185
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6 years ago
Each of the following is an advantage radio advertising except:
A) high segmentation potential.
B) flexibility in making new ads.
C) able to modify ads to local conditions.
D) easy national purchase procedures.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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