A measure of the number of fans, friends, or followers a brand has in social media is:

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A measure of the number of fans, friends, or followers a brand has in social media is:

A measure of the number of fans, friends, or followers a brand has in social media is:
A) buzz frequency.
B) frequency.
C) reach.
D) brand buzz.

Textbook

Integrated Advertising, Promotion, and Marketing Communications

Edition: 8^th

Authors: Clow, Baack

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