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Home Q & A Board Other Fields Homework Help Business Marketing
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Consle Consle
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6 years ago
A marketing database contains:
A) transactions and interactions individuals have with a firm.
B) information about current customers and customers of the competition.
C) customer transactions and follows accounting principles.
D) information about current customers, former customers, and prospects.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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bukharifaranbukharifaran
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3 years ago
Thanks  a bunch!
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