Prizes or gifts that consumers receive when purchasing products are called:

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Prizes or gifts that consumers receive when purchasing products are called:

Prizes or gifts that consumers receive when purchasing products are called:
A) add-ins.
B) premiums.
C) purchase incentives.
D) giveaways.

Textbook

Integrated Advertising, Promotion, and Marketing Communications

Edition: 8^th

Authors: Clow, Baack

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