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Consle Consle
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6 years ago
Two or more consumer promotional activities combined into a single campaign is a(n):
A) intercompany tie-in.
B) intracompany tie-in.
C) overlay.
D) premium.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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Link-NMLink-NM
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6 years ago
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Consle Author
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6 years ago
You make an excellent tutor!
Tim0301
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Yesterday
Thanks
Lourd Jenkins
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2 hours ago
this is exactly what I needed
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