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Sitki Sitki
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6 years ago
A major concern in using trade promotions is that merchandise will not move unless a trade promotion is offered. For example, in the grocery industry, the majority of manufacturers offer some type of trade promotion to get retailers to make purchases.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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bukharifaranbukharifaran
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Sitki Author
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6 years ago
This site is awesome
jmendoza
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Yesterday
I appreciate what you did here, answered it right Smiling Face with Open Mouth
hpascoe
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2 hours ago
Good timing, thanks!
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