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Consle Consle
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6 years ago
In choosing a sponsorship, it is important for a marketing team to:
A) choose local groups or individuals to sponsor.
B) match the audience profile with the company's target market.
C) develop a method of assessment prior to engaging in the sponsorship program.
D) choose an individual or group that is well known to maximize the sponsorship impact.
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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SunardySunardy
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6 years ago
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