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Consle Consle
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6 years ago
A Hispanic fiesta held in Houston, Texas funded by a food company is an example of:
A) sponsorship marketing.
B) event marketing.
C) cause-related marketing.
D) a cross-promotion.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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Link-NMLink-NM
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6 years ago
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