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Sitki Sitki
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6 years ago
In an advertising tracking research exercise, respondents are shown a(n):
A) entire ad, but without the brand name being visible.
B) brief portion of the ad that includes one mention of the brand name.
C) brief portion of the ad or stills of the ad with the brand name removed or hidden.
D) series of ads so they will not know which ad is being studied.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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maficamafica
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6 years ago
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Sitki Author
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#2
6 years ago
Slight Smile tysvm
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