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Consle Consle
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6 years ago
Advertising tracking research can show when "wear-out" begins to occur and when an advertisement starts to lose its effectiveness.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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Link-NMLink-NM
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6 years ago
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