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Home Q & A Board Other Fields Homework Help Business Marketing
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ShadyAh ShadyAh
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6 years ago
Volvo consistently communicates the message that Volvo cars are safer than any other car on the market. This is an example of
a. head-on positioning.
b. competitive positioning.
c. product differentiation positioning.
d. brand leadership positioning.
e. innovation positioning.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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MrTimMrTim
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6 years ago
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ShadyAh Author
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6 years ago
Just got PERFECT on my quiz
logbi
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Yesterday
this is exactly what I needed
Alina01978
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2 hours ago
Thanks
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