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birdseye birdseye
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6 years ago
PineSol recently ran an advertisement which demonstrated a housewife cleaning a floor using both PineSol and Mr. Clean (a competitive brand). The PineSol half of the floor was much cleaner, with less work. This illustrates
a. head-on positioning.
b. competitive positioning.
c. image positioning.
d. leadership positioning.
e. value positioning.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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MrTimMrTim
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6 years ago
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birdseye Author
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#2
6 years ago
Thanks for the quick help
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