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ShadyAh ShadyAh
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Posts: 534
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6 years ago
The statement "to create or increase brand awareness" would fall under which section of a creative brief?
a. creative objectives
b. marketing information
c. advertising objectives
d. problem identification
e. creative strategy
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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6 years ago
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