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ShadyAh ShadyAh
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6 years ago
When determining what to say about a brand and how to say it, creative planners refer to the _____________ for context.
a. creative objective.
b. client evaluation.
c. advertising objective.
d. creative execution.
e. research plan.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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PaLYaCoPaLYaCo
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6 years ago
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