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birdseye birdseye
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Posts: 835
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6 years ago
Direct mail is still the most popular form of direct response advertising.  Explain the benefits of direct mail.
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Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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wrote...
6 years ago
Direct mail has the ability to personalize the message, provides the opportunity to target geographically and demographically provides the opportunity to "tell a story" and is not restricted by time.
birdseye Author
wrote...
5 years ago
Thanks for the quick help
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